of Sassy Red Lipstick
Sarah is the only ‘fashion blogger’ I follow and I put that in quotes because while she does share her own incredible sense of style, the value she offers is so much more than that. Sarah runs her site, aptly titled Sassy Red Lipstick, where she shares her creativity through fashion, the best cosmetic and beauty finds, lifestyle content including travel and home decor, and it's all covered with tons of self-love encouragement and body positivity, which is one of her greatest skills and assets.
Sarah started her blog over five years ago and said that when she first started what she dreamed about and what she thought would actually happen were two different things! It seems unfathomable, now that she is so successful, that she would have ever thought anything less would happen, but don’t we all feel like that at the beginning? We have what we hope it will be and then we often have this backup vision or what we may call ‘reality.’
Well suffice it to say that what Sarah thought would ‘actually happen’ we can all wave a big goodbye to! SRL has grown into this incredible community of people who support one another and are trying to be their best self, all branching from Sarah’s kind heart and encouraging spirit.
Sarah, like anyone with big dreams, wanted to collaborate with great companies, travel around the world and get paid to wear clothes from all kinds of companies and designers. But she knew that she couldn’t just sit and wait, she had to put her head down and do the work. And that’s just what she did. “I don’t ever want to say I’ve made it but it feels very satisfying knowing that I’ve accomplished a lot of my goals. I’m very lucky to be living my dream.”
Sarah talked more about this in her feature in Forbes about being an entrepreneur and turning your social into a business. As part of that work, Sarah says she and her husband Robbie, the author of Create Rebellion, sit down at the beginning of each year and write down their goals for the entire year. “We’ve been very blessed that we’re usually able to check off each and every one!”
Since it seems Sarah has just been pounding it out, undeterred from accomplishing her goals, I wanted to ask her if there have been moments when she really just wanted to stop. Her answer both surprised and relieved me. Of course, she is a real person and anyone, no matter who you are, can have moments in life or in their job when they truly feel like it’s just too much to handle.
“I still have those moments,” she says, “you deal with a lot of rejection and uncertainty. ...luckily, I have Robbie next to me to support me and keep things going. I usually will have a down day and then make a commitment to bounce back the next day. ...what’s most important is that you always get back up!” Sarah has continuously talked about self-care and self-love, but most recently posted about her and Robbie’s big move to Arizona following a pretty difficult year in San Francisco.
There is so much I love about this post, but I think her and Robbie’s honesty is what I most admire. Certainly they have a fabulous life, but that doesn’t come without a lot of struggle, self-reflection and support from each other. And if you know Robbie at all, you know he’s Sarah’s biggest fan, which is clearly evident in this viral post from his Instagram, which was also featured on Women's Health.
One question I love to ask others is about the moments when they knew their dreams had become reality. I love Sarah’s answer to this.
“It’s kind of surreal because it doesn’t happen all at once. One day you wake up and kind of realize that you’re doing it. Of course there are exciting milestones like when I got my first campaign with Nike, or Aerie, or Vogue. But overall, the road to success is very silent and gradual.” One more time for the people in the back, “The road to success is very silent and gradual!” We often imagine these huge momentous occasions when the crowd goes wild and confetti flies and we get to take a deep breath and say, “I’m here.” But the truth is that you often don’t have cheering crowds and confetti cannons. It’s just you and your hard work standing on your road of accomplishments. And it isn’t just one peak you reach, it’s a winding, gradual road, just as Sarah said.
I asked Sarah about an accomplishment that she might not have seen coming. She recently walked the runway with Aerie at their first-ever Miami Swim Week show! She says that was something she never thought she would do but was a huge honor for her. “It was so refreshing to be a part of this amazing brand that is changing the conversation about what models look like. It was a career highlight!” (photos of Miami Swim Week by Robbie Tripp)
I wanted to interview Sarah because while she may seem similar to other bloggers, she is different from them all in one really important way. She let’s those that follow her know how connected she is to them. She responds to comments and direct messages. She is kind, and honest, and makes everyone feel like they’re one of her best friends. And we could all use another friend who is on our side and makes us feel seen and heard, and that’s exactly who Sarah is.
As far as what’s coming up the road for SRL and Sarah she says she’s looking forward to releasing “a line of swimsuits and a clothing line for curvy women like me.” Her and Robbie are also laying the foundation for SRL to grow into a lifestyle brand that promotes body positivity and self-love. AND they also just announced the big news that they’re moving to Arizona and building their first home! She says they “couldn’t be more excited and are really looking forward to settling down in a home where we will raise our baby Tripps. I can’t wait to be a mom and start that beautiful next chapter of our life.”
See all my questions for Sarah and her answers below, as well as a couple links to some of my favorite features of Sarah and Robbie.
What did you envision Sassy Red Lipstick growing into when you hit publish for the first time?
What I dreamed about and what I thought would actually happen were two different things haha! When you’re first starting out as a blogger, it can seem like such a pipe dream. Of course I had grand visions of becoming a huge blogger scoring amazing collabs, getting paid to wear free clothes and take paid trips, but it seemed so far away! So I decided to just put my head down and keep working. I’ve been doing this for five years now and it’s crazy to look back and see what’s happened! I don’t ever want to say I’ve “made it”, but it feels very satisfying knowing that I’ve accomplished a lot of my goals. I’m very lucky to be living my dream.
What goals did you set for yourself in the beginning? Did you have revenue goals. partnership goals, numbers goals?
Yes, all of the above! Goals are so important! Without them, you’re just kind of drifting with no purpose. At the beginning of each year, Robbie and I sit down and write down all our goals for the coming 365 days. We’ve been very blessed that we’re usually able to check off each and every one, because we make it a focus!
Could you describe one of the moments(if there has been one) when you wanted to stop? What made you keep going?
I still have those moments to be honest haha! Being an entrepreneur is hard, you deal with a lot of rejection and uncertainty. Nothing is guaranteed and that can be very stressful and create a lot of anxiety. When I have those moments of doubt or burn out, luckily I have Robbie next to me to support me and keep things going. I usually will have a down day and then make a commitment to bounce back the next day. It’s totally normal to stumble and fall when running your own business, what’s most important is that you always get back up!
Was there a moment when you knew that your vision was coming true? What was that moment? How would you describe those feelings?
It’s kind of surreal because it doesn’t happen all at once. One day you wake up and kind of realize that you’re doing it. Of course there are exciting milestones like when I got my first campaign with Nike, or Aerie, or Vogue. But overall, the road to success is very silent and gradual.
Have you accomplished something that you hadn't even thought would happen or that you thought might take longer to accomplish?
Walking the runway at Miami Swim Week was something I never thought I would do! Being a part of Aerie’s first ever Miami Swim Week event was a huge honor and something I’ll never forget. It was so refreshing to be a part of this amazing brand that is changing the conversation about what models look like and is all about keeping it real. It was a career highlight for me for sure!
What is a project you are really excited about right now?
I wish I could tell you but I can’t! Stay tuned for some exciting announcement down the road for Sassy Red Lipstick.
What do you envision in the future for SRL?
I’m looking forward to releasing a line of swimsuits and a clothing line for curvy women like me. I want to be able to turn SRL into a lifestyle brand that promotes body positivity and self-love. It’s a big task so we’re currently laying the foundation. Stay tuned!
Any parts of your story that you can't wait to have written? Projects or experiences you're anticipating in the future?
Robbie and I just announced the big news that we’re moving to Arizona and building our first home! We couldn’t be more excited and are really looking forward to settling down in a home where we will raise our baby Tripps. I can’t wait to be a mom and start that beautiful next chapter of our life.